By Our Bureau
New Delhi, Dec 11: Zivame.com, India’s largest lingerie destination has received a Series B Funding Investment worth $6 million. This round has been raised from Unilazer Ventures Private Limited, a strategic private equity investments company promoted by Ronnie Screwvala, and existing investors, IDG Ventures and Kalaari Capital Partners.
Bangalore-based Zivame.com, founded and led by Richa Kar, a BITS Pilani& NMIMS Alumnus, has pioneered the online lingerie category in India. The primary reason to set-up Zivame.com was to give its consumers the much needed privacy and accessibility when shopping for intimate wear. Today, Zivame.com is helping an increasing number of women to move from brick-and-mortar to the experience of online shopping.
With operations just a little over 2 years, the brand experiences over a whopping 50% repeat purchases every month. During the 1st year of operations, the brand witnessed a phenomenal growth of 400% and is aiming at online sales of Rs1000 crore in the next 4-5 years.