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HealthifyMe Launches Key New Features to Make India Healthy Again

BW Online Bureau, August 24, 2016

HealthifyMe, Indian mobile health and fitness company, has announced a slew of new features and product innovations as they edge towards a ground breaking number of 1 million users. These innovations include user customized daily tasks, healthy suggestions for a balanced diet and daily workout plans with videos personally curated for each premium customer. HealthifyMe also announced that it would enable one month subscription of ‘Health Tasks’ free of cost, collectively worth INR 2 crores for the first 1 lakh signups.

Post its recent $ 6 million in Series A funding, HealthifyMe has committed to investing heavily in product development, and increasing its user base in India. This is validated through the launch of these new features as well as doubling of the user base in a period of 3 months. HealthifyMe has also increased the number of fitness coaches, nutritionists and yoga instructors on its platform by 100% in the same time period.

Speaking of the HealthifyMe's latest feature launches and future plans, Tushar Vashisht, Co-Founder and CEO said, “With HealthifyMe reaching a million Indian customers, we have over 50 million foods and exercises tracked on HealthifyMe. This has allowed us to power next wave of data-led innovations such as 'Tasks' that users can follow to achieve their custom fitness & weight loss goals and 'Healthy Suggestions' which advises our customers what to eat next."

HealthifyMe has also made steady progress with their corporate health and wellness program, tying up with the likes of Unilever, Cognizant, Philips, GE and also hospitals like Manipal Hospitals, Medanta and Apollo ACODE, among many, to enable employees and patients alike adopt their mobile platform. A gamified leader-board system allows employees across organizations track their fitness and compare themselves to progress made by their peers on the same platform. Through this platform, HealthifyMe has been able to reach above 100,000 employees across India.

HealthifyMe has already been pushing the boundaries in design and tech within the health and fitness sector worldwide with innovative features like photo and voice tracking of foods, on-demand coach connect and the world's largest database of Indian foods. HealthifyMe is the first app to introduce calorie counting of Indian dishes. The mobile app helps users track their calorie intake and fitness routines, sums up the data and connects them with nutritionists and fitness trainers. The data is analysed to provide users with personalized diet and workout plans. HealthifyMe is available on both Google Play and Apple App Store and has been consistently recognized for its quality and user friendliness. Users can choose from a range of beginner to premium plans to suit their health needs.